📍 Live Site: estiroom.com
🛠 Technologies Used: WordPress, Elementor, Custom Design
Project Overview
Estiroom is a Software-as-a-Service (SaaS) platform that provides automated cost estimation and technical drawing generation for architects, engineers, and construction professionals. The website serves as a landing page designed to introduce the SaaS platform, highlight its features, and encourage user sign-ups.
My Role
I was responsible for the full development of the landing page, including:
- UX/UI Design – Created a clean, modern, and conversion-focused layout to effectively present the SaaS platform’s benefits.
- WordPress Development – Built the site using Elementor, ensuring easy customization and content updates.
- Feature Showcase – Implemented sections that highlight the platform’s core features, benefits, and how it works.
- Call-to-Action (CTA) Optimization – Strategically placed CTAs to encourage sign-ups and lead generation.
- Hosting & Domain Management – Managed the domain registration and hosting setup to ensure smooth performance.
Challenges & Solutions
📌 Communicating the SaaS Value Proposition: Since the platform offers complex features, the challenge was to present them in a simple and engaging manner. I structured the content into clear sections with visual elements to improve readability.
📌 User Engagement & Conversion Focus: To maximize conversions, I optimized sign-up forms and CTA placements, ensuring a seamless flow from information to action.
Future Enhancements
🚀 SEO Optimization: Implementing advanced SEO strategies to improve organic reach and attract more potential users.
📊 Demo & Interactive Features: Adding an interactive demo or explainer video to showcase the platform’s functionality in real time.