Services

I have built an AI product end to end: 24AI.Tech, an image generation platform for marketplace sellers, from the backend integration through to an interface a non-technical seller could use in one click. Adding AI to a product is the easy part. Making it something people understand and trust the output of is the work.

• AI API integration (text, image, classification) and the product built around it
• A step-by-step flow designed for people with no technical background
• Performance work so results come back in seconds, not after a spinner
• Review of AI-generated code: security, edge cases, cost control
• Setting up AI-assisted workflows for a team

For teams adding AI to a product who have already felt the gap between a demo and something that holds up in production.

I have delivered 50+ sites since 2017, from corporate to e-commerce. Most of them were not a job a ready-made theme could do: custom content structures, third-party integrations, and an admin the client can actually run themselves. I do not hand over a site and disappear; I stay for what breaks.

• Custom theme and plugin development, not patches on top of a bought theme
• WooCommerce: payment, shipping, filtering and discount logic customised
• Content the client can manage, built with ACF, Carbon Fields and Gutenberg blocks
• REST API integrations and site migrations
• Performance and Core Web Vitals work, plus hosting and DNS setup

For businesses that have outgrown a theme, or whose current site is slow, fragile and awkward to run.

I have tested travel booking platforms, where one missed edge case means somebody is charged twice for their holiday. I have executed 500+ test cases and taken 100+ defects from report to close. What I bring that a pure tester often does not: I have designed and built the kinds of applications I test, so I see the problem from the user side and the system side.

• Risk-based test planning and case design, rather than walking the screen
• Manual functional, regression, integration and cross-browser testing
• API testing with Postman, and analysis of staging versus production behaviour
• Defect reporting and tracking in Azure DevOps, Xray or Jira
• Release-readiness checklists and help defining acceptance criteria
• Review of AI-generated code, which matters more as generation goes up

For teams finding bugs after release, or shipping AI-written code faster than anyone can review it.

I designed 30+ pages for REIS GRC, an enterprise governance, risk and compliance application, with complex workflows and dashboards. Because I build what I design, the thing I hand over does not fall apart in development.

• User research, information architecture and usability testing
• Wireframes, interactive prototypes and a component-level design system in Figma
• Accessibility: contrast, keyboard navigation, structure for screen readers
• A handover developers can build from: tokens, states and edge cases documented
• Design QA before release

For teams whose product has grown more complex than the interface can carry.

Most of SEO is not content, it is plumbing: whether the page can be indexed, whether the canonical is right, how fast it is on mobile, whether the structured data validates. I built this site, over a hundred pages of it, against exactly that checklist.

• Technical audit: indexing, canonicals, robots, sitemap, multilingual hreflang
• Core Web Vitals: measuring and fixing LCP, INP and CLS for real
• Structured data, validated rather than assumed
• Internal linking structure and removing orphan pages
• Title and meta description work, page by page

For sites publishing content that is not gaining traffic. The problem is usually not the writing.

Alongside the web work I do brand and social: logo, visual language, advertising material and campaign management. It usually arrives as part of a site project, because a brand does not stop at the website.

• Logo and visual identity
• Advertising and print material
• Visual templates for social media
• Campaign planning and management

For businesses whose website and social channels do not look like the same company.